When preparing for an important presentation, you might be tempted to spend all your time focusing on your talking points. But to leave the audience with a good impression,ensure that the knowledge you deliver sticks with your audience, hence solid support materials are necessary. After all, you’ve taken the time to put together a presentation that is interesting and informative, don’t let that go to waste by allowing your audience to leave the room without having something to refer when they talk to others about you. You can consider Nuts & Bolts Speed Training which is a leading provider of PowerPoint technical training, serving a wide variety of fields including consulting and investment banking, advertising and marketing, sales and business development, and more.
Here are six suggestions that can help you make a good impression, provide extra customer service, and keep your presentation fresh in the minds of your audience.
- Don’t print out your slides – You would always want your audience to listen to you carefully while you give your presentation, not just read about it. Studies show that writing helps you learn quicker; if you want them to take notes, provide notepads and pens. Offering slides gives your audience an excuse to not take notes, even if you leave space for it on the side.
- Brand your collateral material – A professional look can b given to your pamphlets, folders, notepads, etc. by showcasing the same theme throughout. Among other things, this can be done by adding your logo, mission statement, or pictures that make your materials instantly recognizable as your own. Even something as simple as color-coordinating can mean the difference between being professional and being overlooked.
- Proofread–Take this as a precautionary advice – Don’t just type and print anything up. How can you expect to be taken seriously when you don’t take the time to do the job correctly? Hand your materials over to someone qualified to proof your work before it goes to the printer.
- Use only quality products – Dull, vague, or streaked copies on flimsy paper will do you no favors. You don’t want your materials to look or feel cheap, and above all, they must be legible; the care you take with them can make a lasting impression. Please ensure that all your materials are crisp and easy to read.
- Keep your materials systematic and clean– Imagine binding all the loose handouts into something your audience will want to keep as a reference tool. If you are providing a few differently-sized collateral items like magazines, flyers, postcards, etc. you would want to design a custom-made pocket-folder kind of a thing to store everything in one place. Ask your printer for the best option to keep everything organized and easy to access.
- Don’t interrupt your presentation with handouts – If you have reference materials that will be utilized during the presentation, make sure you give them out in advance, or place them at everyone’s seats. Don’t distract your audience with papers shuffling around the room in the middle of the presentation. Save any lengthy written materials or fun extras until the end of your program. Again, you want your audience to pay attention to you – they can and should read your collateral materials afterwards to support your presentation and keep your information at the front of their minds.
Giving a presentation can be a stressful activity; experts report that more people are afraid of public speaking than they are of dying. Taking the time to make sure your support materials are legible, professional, orderly and informative in advance can take a lot of the weight off your shoulders as you prepare and present. Don’t be afraid to ask for help when preparing your collateral material. A reliable print shop can assist you with the selection of the types of materials that you would be needing, and the branding style that will make your presentation or you – stand out from the rest of the crowd.
How to Produce an Impressive PowerPoint Presentation
Here are a few handy tips for creating an impressive PowerPoint report that will undoubtedly dazzle your clients.
1.Tell your clients only what they need to hear. The most important thing to keep in mind when constructing a PowerPoint presentation is that you must only tell your clients what they need to know – not everything you learned while completing the report. Clients are busy and stressed like everyone else, and only want to hear the key messages that address the solution
2. Clear structure. Every PowerPoint should contain the following slides:
- The Cover Page
- The Disclaimer Page
- The Contents Page and Section Dividers
- An Executive Summary
- Content Slides
3. Clear headlines for each slide. The headline should act as a link between the information on the previous page and the message on the next slide. Headlines must add value and answer a client’s “so what” question. The headline must also make some relevant sense, and should assist the page to stand-alone. Or in other words, if someone were to find just that single slide, it should make enough sense to the concerned person without having to look for any other slides. Also remember to keep the headline as long as just one sentence.
4. One message per page. All slides should be page-numbered except for the contents page and the section dividers. Each slide should communicate only one message. Use bullets to communicate either quotes or facts. You can use an appendix for more in-depth information that you wish to share with your client.
5. Kickers. You may wish to add something to your slide called a “kicker.” Kickers are added to a PowerPoint presentation to add clarification, summarization, or implications of any information that has been presented.
6. Clear language. While working on an effectual PowerPoint presentation, you should be careful to use bullet points and sub-bullets as much as possible, and not full sentences. Sequential text should contain parallel text, and your style should feature active voice rather than passive voice i.e. the noun and the verb should come at the beginning of the sentence. Make sure you are specific use only the words that need to be used, and refer to the company as “it” not “they.” Do not use contractions.
7. Large font. Please note that your font size is an important factor to consider and should not go under 10 points when making a PowerPoint for presentation.
8. Clear sourcing of data.When using notes or sources, you will need to refer to notes with letters and sources should be identified with numbers. The notes and sources list will come underneath the data. Anytime two data sets are on one page, put all sources and notes at the bottom of the page.
9. Evidence based opinions. If any opinions are included in the presentation, they need to be tightly linked to evidence supporting the statement. There is no place in your presentation for bold assumptions or conjectures.
10. White space. Finally, make sure that you leave enough white space in your presentation. If you don’t have white space, this will mean that you have put too much data into your presentation. If this is the case for you, delete the information until you have only the necessary components to communicate the main ideas to your client. You can put the rest in the document’s appendix.